Ford is currently heating up the competition among the leading mid-size sedan models in the US automobile market by introducing the 2013 Ford Fusion. Based on the information provided by Ford, the latest version of the Fusion is flaunting a European-inspired look and equipped with a lot of standard features that most of its predecessors have failed to provide.
Aside from that, Ford has also stressed out that the 2013 Fusion will also be challenging some of the mid-size sedan segment’s heavyweight such as Toyota and Honda. This simply means that the latest version of the Fusion is set to compete with the Toyota Camry and the Honda Accord.
When asked about this particular issue, model’s Chief Designer Chris Hamilton has openly said that the company’s current strategy was to “attack these cars and raise the game” by providing the buyers with “a car that’s affordable, but elegant and sophisticated.”
Hamilton has also expressed in his statements that Ford is quite confident that the Fusion would be able to emerge as one of the dominant midsize sedan models for this year since the vehicle currently flaunts with an athletic, coupe-like, and sleek design that many car buyers would surely like.
Hamilton’s statement regarding the Fusion’s exterior design has also received a few nods from car experts in the US since the exterior appearance of the Toyota Camry which is considered as one of the segment’s leaders still projects the “two-box sedan design” that younger buyers don’t usually like.
In order to keep the company’s strategy going, Hamilton revealed that Ford has already increased the production of the Ford Fusion a few months ago. The increase was partly caused by the sudden increase in the demand for the outgoing version of the Fusion.
But aside from that, the increase in the number of 2013 Ford Fusion that the car maker’s plants have produced was also part of the company’s move to prepare for the possible increase in demand for the current model in the event that the company’s assumptions and forecasts would be realized.
Finally a lot of car experts believe that Ford’s move to heighten the competition that the current model of the Fusion would be placing against the latest version of the Toyota Camry and the Honda Accord was probably triggered by the impressive sales output that the outgoing version of the Fusion has achieved in the last few months. Ford might have seen this as an indication that the upcoming demand for the 2013 Ford Fusion would turn out as impressive as the outgoing model.