American Honda has recently implemented a new way to promote the 2012 Honda Civic Natural Gas to car buyers all over the US and this is by giving them with a prepaid fuel card.
These prepaid fuel cards will be given to the car buyers who were able to purchase the 2012 Honda Civic Natural Gas from the company’s dealerships all over the country. This card will allow them to avail of the $3,000 worth of free fuel courtesy of American Honda as their incentive for buying the vehicle.
The free fuel policy that American Honda has implemented recently was actually aimed to ease the price difference that the 2012 Honda Civic Natural Gas has over the base model. Based on the current estimates, the Natural Gas version is about $7,000 more expensive than the base Honda Civic. Due to the distribution of the prepaid fuel cards, the difference is one way or another reduced to about $4,000.
As part of its campaign, American Honda has also stressed out that the prepaid fuel card holders will only be allowed to avail of the $3,000 worth of free fuel as long as they decided to have their cars filled at gas stations operated by Clean Energy Fuels. This is because the prepaid fuel cards’ validity are only limited to this compressed natural gas retailer.
But despite of this exciting offer, a lot of car experts are expecting that many of the car buyers who were able to purchase the 2012 Honda Civic Natural Gas models will not be fully satisfied with Honda’s offer since the prices of CNG sold by the gas stations operated by Clean Energy Fuels are relatively higher than that of the others.
Although such expectations are true, Honda America is still optimistic that this will attract more buyers since the $3,000 worth of free fuel is still equivalent to about 32,068 miles of driving without spending anything for the fuel given that the cost of CNG sold by the gas stations run by Clean Energy Fuels is $2.90 per gallon.
The 2012 Honda Civic Natural Gas is currently sold by the company’s 199 dealerships scattered all over the country. The base version of the Civic Natural Gas is presently sold at a starting price of $27,095 including the destination charge of $790. The Natural Gas is more expensive compared to the 2012 Honda Civic Hybrid which is priced at $$24,990.