A reliable source that who is close to Subaru has revealed that the company has decided to discontinue the production of the Tribeca crossover and the main reason for this is the vehicle’s relatively lower and poor sales performance. According to this source, the Tribeca will only be sold until the end of 2012. This simply means that Subaru might have halted the production of this crossover and the car maker is just waiting for the existing units to be sold out.
But despite of the company’s decision to stop the production of this crossover, Subaru does not deny the fact that the Tribeca has been one of its significant crossover SUV models. This vehicle was first introduced in 2005 as the “B9 Tribeca.” This version of the Tribeca has been popular since it is equipped with the smallest engine on the class and the vehicle has controversial grille which was fondly referred to as “airplane-inspired.” But despite of its relatively smaller engine and the presence of a controversial grille, the company’s dealerships were able to sell about 18,614 units of the Tribeca by the end of 2006 and this trend has continued in the following year.
Unfortunately, the vehicle’s sales output started to decline after it was subjected to a mild refresh in 2008. Although Subaru has upgraded the Tribeca by replacing its smaller engine with a larger and more powerful 3.6-liter V-6, simplified its exterior styling, and replaced its airplane-inspired grille with a more conventional version, these were not enough to keep the crossover’s sales up. In fact, the Tribeca’s total sales output has plunged down from 18,614 units in 2005 to about 2,472 in 2010. After a year, the vehicle’s sales figure has improved to 2791 units but this increase is not enough to convince Subaru to retain the model in its production line. The poor sales and lack of significant demand for the vehicle has finally convinced Subaru to stop the production of the Tribeca.
Subaru might have been disappointed with the sales performance of the Tribeca since some of its closest competitors were able to provide excellent sales outputs. Honda’s car dealerships for example were able to sell about 116,297 units of the Pilot in 2011. Based on this data, it is quite obvious that the Tribeca’s sales figures for 2011 is very low compared to what the Pilot has obtained and this might have been one of significant factors that made Subaru decide to finally stop the Tribeca’s production.